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Sell on a marketplace or on my own online sales site?

Photo-blog-Sell on a marketplace or on my own online sales site?

Thursday 11 may 2023

The answer to this question depends on several factors and it is not a one-size-fits-all solution. Here are some things to consider before making your decision:

Reach: Marketplaces like Amazon, eBay, and Etsy have a huge customer base, so if your goal is to reach a large audience, selling on a marketplace might be the best option. On the other hand, if you sell on your own website, you have more control over the customer experience and brand, but you will need to drive traffic to your site through your own marketing efforts.

Fees: Marketplaces typically charge a fee for using their platform, such as a percentage of the sale price or a monthly subscription fee. Selling on your own website can save you fees, but you may have to pay for hosting, payment processing, and other e-commerce services.

Branding: When you sell on a marketplace, your products compete with thousands of other sellers. Selling on your own website gives you the opportunity to create a unique brand experience, but you'll need to invest in design, content and marketing to differentiate yourself from the competition.

Shipping and fulfillment: Marketplaces typically handle shipping and fulfillment for you, but they may also place restrictions on shipping options and processing times. When you sell on your own website, you have more control over shipping and fulfillment, but you'll also have to manage these processes yourself.

Ultimately, the best choice for you will depend on your specific needs, resources, and goals. You may find that selling on a marketplace is the best option for reaching a wide audience, while selling on your own website is more suited to building your brand and controlling your customer experience.


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