Tuesday 19 september 2023

When running an e-shop specializing in the sale of fashion items such as jewelry and clothing, developing a relevant keyword list is crucial to improve the visibility of your site and attract more interested visitors. Here are some tips to guide you in this crucial task.

Long or short keyword?

It is important to understand the difference between long (long tail) and short keywords. Short keywords, often called 'head keywords', are generally more generic and can be very competitive. For example, “jewelry” or “clothing”. In contrast, long keywords are more specific phrases, like 'silver pendant necklace' or 'floral summer dress.' These long keywords can attract more targeted traffic and have less competition.

Precise or general words?

When developing your keyword list, be sure to include both specific and general keywords. Broad keywords are useful for attracting a broad audience, while specific keywords target potential customers who are more interested in specific products. For example, “fashion jewelry” is a general keyword, while “silver drop earrings” is more specific.

Where to find lists of words by theme?

Several tools can help you generate keyword ideas. Use keyword research tools like Google Keyword Planner, SEMrush or Ubersuggest. You can also explore similar or competing sites to see what keywords they use. Social media and discussion forums in your niche can also provide valuable ideas.

Where to place keywords on the site?

Once you have your list of keywords, it is essential to place them strategically on your site. Integrate them into the titles, product descriptions, META tags, URLs, and content of your pages. Make sure the keywords fit naturally and don't negatively affect the user experience. Avoid keyword stuffing, which can be penalized by search engines.

In summary, developing an effective keyword list for a jewelry and clothing e-shop involves finding a balance between long and short, specific and general keywords. Use appropriate tools to generate ideas and make sure to integrate them strategically on your site. This will increase your online visibility and attract qualified traffic, thus contributing to the growth of your e-shop. Good luck with your online fashion business!

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