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What to think about before launching your e-shop (checklist)


Photo-blog-What to think about before launching your e-shop (checklist)



Thursday 2 november 2023

Are you planning to launch your e-shop? To avoid unpleasant surprises and help you prepare as best as possible, let's take a look at the different elements you will need to think about.

a business idea


The idea here is not to be exhaustive on every point. Some are (or will be) developed in more detail in other articles on our blog. What we want is to inform you, open your eyes, and introduce you to the facets of e-commerce that you may not have yet thought about.

The elements of your brand


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The elements of your online marketing

The general pages of your site EXCLUDING e-commerce


Apart from the elements necessary for the sale (product, basket, payment), an e-shop is a complete site which also includes other very useful pages for which you will need to prepare the content (structured texts and images).

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At least :


But also …


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The elements of your e-commerce


Here we will go through the elements specific to e-commerce. Those who allow you to present and sell your products.

The different elements of your products

Means of delivery


How will your customers receive their purchases? How will you deliver them?

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This point deserves your attention...


Also think about the shipping costs that you will charge your customers


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Payment methods



If you can set up payment on delivery or payment by bank transfer, online payment will undoubtedly be the most efficient. The order is paid for before being sent, giving you peace of mind.

Please note that these online payments apparently take place on your site. But in reality they go through secure systems specially designed for this and your customers' payment data are in principle not collected on your site.

The best known systems are PayPal and Stripe but there are others like WooPayments (specific for WooCommerce), Mollie, etc.

Legal elements for your site and your activity

A little technique


Don't forget that to build your site you will also need to choose a content management system (CMS). This is the software that will allow you to build and manage your online business.

The best-known CMS for e-commerce are Prestashop, WooCommerce for WordPress, Shopify and Magento.

Furthermore, all of the files on your site will need to find a place with a host.

Your site traffic


To generate traffic to your site, you will have several solutions:


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If you want to analyze your site's traffic, you will need to connect it to a tool that allows you to study its data. Most often this will be Google Analytics.

In conclusion


If you had the idea of making an e-shop this morning, without any experience, you might be a little discouraged by this blog article and the work that lies ahead. However, we reassure you, nothing is insurmountable. You just have to get started and take the learning curve one step at a time.


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