How can I increase my customer's average basket?

Thursday 20 april 2023

One way to increase the turnover of your online store is to increase the size of the average basket and increase sales. Here are some tips for increasing the average basket size:

a) Offer bundles: Create special offers that allow customers to purchase multiple items at a discounted price. For example, buy two products and get a third free.

b) Offer free delivery: Offer free delivery above a certain order amount. This may encourage customers to add additional items to their cart to qualify for free shipping.

c) Cross-selling and upselling: Use product recommendations and cross-selling techniques to suggest complementary or more expensive products to customers. This can be done through product pages, shopping cart pages, or even as part of email marketing campaigns. For example, when purchasing a travel bag, offer the matching toiletry bag.

d) Offer volume discounts: Offer discounts for purchasing larger quantities of a particular product. This can encourage customers to purchase more items at once. For example 10% on one item, 20% on two items, 30% on three items.

e) Create Urgency: Use limited-time offers or limited quantity offers to create a sense of urgency and encourage customers to make a purchase.

f) Offer loyalty rewards: Reward customers for making larger purchases by offering loyalty points or other rewards. This can encourage customers to come back and make larger purchases over time.

g) Simplify checkout: Ensure the checkout process is streamlined and easy to use, with minimal steps and distractions. A simple and efficient checkout process can reduce cart abandonment and increase sales.

By implementing these strategies, you can encourage customers to add more items to their cart and increase the average cart size on your online store.

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